A new wellness trend is gaining popularity in major Canadian cities, reshaping the concept of a night out. Imagine this: a DJ, a makeshift dance area, and beverages. However, instead of alcohol, it’s 8 p.m. on a Wednesday and there’s a sauna.
These sauna raves involve guests moving between a cold plunge, hot sauna, and a lounge space that transitions into a dance floor with a live DJ. Attendees like Miriam Rodriguez find these events unique and refreshing. At PRML in Calgary, sauna raves are held early in the evening, typically from 7:30 to 9:30 p.m.
Supporters of hot-and-cold therapy claim it offers various health benefits such as boosting energy, relieving muscle soreness, and reducing stress. PRML, which opened last June, recently started hosting sauna raves on a monthly basis. Attendees like Kaili Hu appreciate the focus on health and wellness while socializing.
In Toronto, Othership organizes diverse social sauna events ranging from comedy nights to couples-only evenings. Periodically, Othership presents large, high-energy events in collaboration with Daybreaker, a global sober dance movement. Harry Taylor, co-founder of Othership, highlights the natural loosening of inhibitions that saunas and cold therapy provide, fostering authentic connections.
Sauna businesses are experiencing significant growth, with interest in hot-and-cold therapy on the rise. According to Jennifer Findlay, founder of Core Essence, saunas are increasingly popular as people prioritize performance and recovery. Businesses incorporating saunas and cold plunges require less space, lower startup costs, and fewer staff compared to traditional spas.
Experts view these venues as fulfilling a crucial need for a “third space,” offering a gathering place outside of home or work. Sauna experiences are evolving globally, with saunas becoming social hubs. Some venues like PRML and Othership also offer serene sessions and guided classes for individuals seeking solo relaxation.
In Calgary, Offline Wellness Club emphasizes rest and recovery, aiming to provide a space where people can disconnect from technology and connect with others in a sauna setting. This shift reflects a growing desire for communal wellness experiences that promote relaxation and genuine human connection.