Lego has introduced innovative “smart bricks” that aim to enhance its traditional toys by incorporating lights, sound, and interactive features. However, an expert in early childhood development suggests that this advancement may diminish the open-ended imaginative play that has long been a hallmark of Lego’s appeal to children.
The Danish toy company revealed its new Smart Play system at the Consumer Electronics Show in Las Vegas, showcasing bricks and minifigures equipped with electronic components like miniature speakers and sensors. These elements enable the toys to react to movement and sound. For instance, a new set inspired by “Star Wars” includes pieces that produce lightsaber sounds and engine noises, while a Lego helicopter can emit whooshing sounds when manipulated.
In a press release, Lego stated that the new products are crafted to spark children’s creativity and provide an interactive play experience rich in exploration and imaginative storytelling. Early iterations of Lego toys, such as the basic building blocks that allowed for endless constructions, were praised for fostering imaginative play by granting children the freedom to construct whatever they desired, according to Mariana Brussoni, a professor at the University of British Columbia.
However, Brussoni expressed concerns that modern Lego kits, with predetermined designs, could restrict imaginative potential and hinder their effectiveness as developmental tools. She believes that the latest smart toys may pose similar limitations by guiding children’s play towards specific themes, potentially curbing the diverse ways in which their imagination influences their playtime.
Dr. Jillian Roberts, a professor specializing in educational psychology at the University of Victoria, views anything that diverts children from screens and promotes interpersonal play as positive. She advocates for initiatives like Lego’s that encourage hands-on activities and social interactions. Nevertheless, she cautions that these toys may not be suitable for children with sensory sensitivities, including those with conditions like autism spectrum disorder or photosensitive epilepsy. Parents purchasing these toys should consider their child’s ability to manage the sensory stimuli they provide.
The new Lego smart toys are scheduled for release on March 1, with pre-orders launching this week. They come at a premium price, with a Darth Vader-themed set priced at $69.99 USD (approximately $97 CAD) and another set featuring Luke Skywalker and Princess Leia priced at $89.99 USD (just over $124 CAD).