Lululemon, the official outfitter for Team Canada, has revealed the athlete kits for the upcoming Olympics and Paralympics in Milan Cortina. These kits incorporate adaptive and inclusive designs, advanced layering and insulation, and a striking Maple Leaf motif. CEO Calvin McDonald expressed that the kits were developed in close collaboration with top Canadian athletes like Will Dandjinou, Piper Gilles, Cassie Sharpe, and Natalie Wilkie over a two-year period.
One notable feature highlighted by athlete Cassie Sharpe is the vibrant red podium jacket, which showcases a topographical map of Canada underneath a waterproof mesh layer. The attention to detail extends to elements like the zipper tag, which reads “Canada” on one side and is embossed in braille on the other.
Key design elements of the kits include thermoregulation technology for varied climate conditions, adaptive features inspired by Paralympians’ feedback, and a distinctive Canadian aesthetic drawing from the country’s landscapes. The performance-focused tailoring blends seamlessly with modern silhouettes, incorporating premium materials like merino wool and jacquard.
The iconic red Maple Leaf takes center stage in the opening ceremony attire, reimagined in an oversized format on a maroon quilted vest layered over a jacket. Design director Catherine Lebrun emphasized that the leaf design represents the brand’s commitment to putting athletes’ needs first.
Canadian Olympic Committee CEO David Shoemaker praised Lululemon for their innovative and athlete-centric approach, stating that the kits reflect Canada’s status as a leading force in sports. The apparel will be showcased by athletes, coaches, and support staff during various Olympic and Paralympic events, embodying the spirit of Canadian pride.
The collection is set to launch online on the Lululemon website and in select stores, with additional items to be released closer to the Games. The Milan-Cortina Olympics will take place from February 6-22, followed by the Paralympics from March 6-15. Prominent Canadian ambassadors for the Games include Sidney Crosby, Cynthia Appiah, Emma Maltais, Paul Poirier, and Tyler Turner.