A recent study conducted across 13 countries has revealed that the concept of cool is universally perceived, regardless of cultural differences. The research, published in the Journal of Experimental Psychology, identified six key traits associated with cool individuals: extroverted, hedonistic, powerful, adventurous, open, and autonomous.
The study aimed to differentiate between the qualities of cool people and good people. While there is some overlap between the two, the authors found distinct differences. Good individuals were described as more agreeable, conforming, traditional, secure, warm, conscientious, and calm.
According to author and professor Joel Dinerstein, coolness has its roots in rebellious counter-cultural movements, such as jazz musicians defying racism through their style and demeanor. Despite its American origins, cool has become a global concept over the past decades.
As coolness becomes more mainstream and commercialized, some argue that it may lose its original edge. However, experts believe that true coolness cannot be manufactured and that attempting to appear cool often has the opposite effect.
In conclusion, the value of coolness lies in its ability to challenge the status quo and elevate individuals who drive cultural innovation. Trying too hard to be cool may backfire, as authenticity is key to embodying true coolness.