Rugby Canada has successfully surpassed its fundraising target for the “Mission: Win Rugby World Cup 2025” campaign, raising over $1 million. This financial achievement, combined with the $2.6 million contribution from the governing body, filled the financial gap in Canada head coach Kevin Rouet’s preparation strategy. The Canadian women’s team, ranked second globally, advanced to the final on September 27 but faced a 33-13 defeat against top-ranked England at Twickenham’s Allianz Stadium.
The fundraising initiative, aiming to secure $1 million, generated a total of $1.06 million in proceeds and pledges, with support from over 1,500 donors, including community rugby clubs, the Canadian Rugby Foundation’s Monty Heald Fund, and generous individual donations. Expressing gratitude for the substantial backing, Rouet emphasized the tangible impact both on and off the field, empowering the team to strive for victory in the Rugby World Cup.
The raised funds facilitated the organization of two additional pre-tournament training camps, one in Chula Vista, Calif., preceding the Pacific Four Series in May, and another in Perth, Ont., before two test matches in South Africa in July. Additionally, the financial support covered travel expenses, accommodation outside the World Cup, nutritional provisions, and augmented medical and strength and conditioning resources during the tournament.
Rugby Canada CEO Nathan Bombrys lauded the overwhelming national response, surpassing the fundraising goal and underscoring the belief in the team’s journey and its significance for Canada. Despite this success, Rouet acknowledged the perennial budget constraints facing the Canadian team, highlighting the ongoing challenge of maximizing resources annually.
Looking ahead, Rouet anticipates potential budget reductions post-2025 Women’s World Cup, with forthcoming major events like the 2027 men’s World Cup and the 2028 Olympics. While recognizing the financial realities, he remains optimistic about the federation’s progress and continuous improvement year by year. Amid uncertainties, he remains hopeful that the team’s accomplishments will pave the way for new opportunities, albeit with expected financial constraints in the future.