Bad Bunny vowed to bring a lively celebration to his Super Bowl halftime show performance and he certainly delivered. The 31-year-old Puerto Rican music sensation graced an intricate stage representing his homeland on Saturday night, where he mesmerized the audience with a 13-track performance in just under 13 minutes. This halftime show, organized by Jay-Z’s Roc Nation and Apple Music, began with Bad Bunny performing “Tití Me Preguntó” in an all-white suit, showcasing various symbols of Puerto Rican life and culture.
This performance marks a milestone in Bad Bunny’s career following the massive success of his sixth studio album, “DeBÍ TiRAR MáS FOToS,” which propelled him to become the most streamed artist globally in 2025, according to Spotify. After a successful 30-day residency in Puerto Rico last year, Bad Bunny is gearing up to tour Europe, Latin America, and Asia with his latest album. His recent triumphs at the Grammys, where he made history with an all-Spanish language album winning Album of the Year, have further solidified his status as a music icon.
During the halftime show, Bad Bunny incorporated numerous references to Puerto Rico, including dancers in traditional pava hats, scenes of everyday life, and cultural elements. The performance featured a star-studded mock house party where notable Latin celebrities like Karol G, Jessica Alba, and Pedro Pascal made cameo appearances.
Notably, this wasn’t Bad Bunny’s first Super Bowl appearance. In 2020, he was brought on stage by Shakira and Jennifer Lopez during their co-headlined halftime show. However, this year’s performance was groundbreaking as Bad Bunny became the first halftime act to perform exclusively in Spanish. Additionally, he was joined by Lady Gaga for a vibrant rendition of her song “Die With A Smile,” adding a dynamic touch to the show.
Bad Bunny’s performance also carried subtle political undertones through his song choices. With impactful visuals and guest appearances like Ricky Martin, the show touched on social issues such as power outages in Puerto Rico and fears of gentrification. While Bad Bunny didn’t overtly delve into politics, his song selections conveyed deeper messages resonating with current socio-political realities.
Despite initial concerns about potential political statements, Bad Bunny’s performance leaned more towards themes of love and Latino pride. In a unifying moment, the singer closed the show by showcasing flags from various Latin American countries, emphasizing unity and love across the Americas. The performance culminated with a powerful message displayed on the stadium screen: “The only thing more powerful than hate is love.”
In contrast, a conservative counter-program titled the “All-American Half Time Show” featuring Kid Rock and country artists aired simultaneously, catering to a different audience demographic. U.S. President Donald Trump, who had expressed his preference for the alternative show, later criticized Bad Bunny’s performance on social media.
In conclusion, Bad Bunny’s Super Bowl halftime show was a vibrant celebration of Latin culture and music, showcasing his musical prowess and cultural pride on a global stage.